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- đ¨ Appleâs Paying Google $1B/Year to Power Siri
đ¨ Appleâs Paying Google $1B/Year to Power Siri
PLUS: Perplexity drops $400M to run search in Snapchat đą

Todayâs Highlights:
đ¨ Apple Nears $1âŻBâPerâYear Deal with Google to Power Siri
đą Perplexity to Pay Snap $400M to Power Search in Snapchat
đ§ OpenAI Launches IndQA
đ ď¸ Google Cloud Upgrades Agent Builder to Outpace OpenAI
đą Google Chrome Adds AI Mode for Smarter Mobile Search
đ° OpenAI & SoftBank Launch Japan JV
Read Time: 4 mintue
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LATEST AI NEWS
APPLE & GOOGLE
Apple is reportedly close to finalizing an agreement to pay roughly $1âŻbillion annually to Google LLC for access to a custom version of its Gemini AI model that will underpin the nextâgeneration Siri assistant.
The Details:
The model in question has around 1.2âŻtrillion parameters, vastly surpassing Appleâs current cloudâbased AI (â150âŻbillion parameters).
Apple evaluated AI offerings from Google, OpenAI and Anthropic before selecting Googleâs model.
Under the arrangement, Apple will run the Gemini model on its own Private Cloud Compute servers to preserve user data privacy, rather than handing queries to Googleâs public infrastructure.
The revamped Siri is expected to launch in springâŻ2026, though the timeline could change based on technical and market factors.
The deal signals a major shift: Apple has typically built its AI stack inâhouse but is now relying on a competitorâs model as a stopâgap while developing its own nextâgen system.
Why it matters:
The move reflects how urgent the AI arms race has becomeâeven a softwareâandâhardware powerhouse like Apple is outsourcing critical capabilities. For Google itâs a payday and strategic win; for Apple itâs a fast track to parity.
PERPLEXITY & SNAPCHAT
AI startup Perplexity has struck a $400âŻmillion deal with Snap Inc. to integrate its search engine into the Snapchat app starting early 2026.
The Details:
Perplexity signed a $400M one-year deal with Snapâmix of cash and equityâto embed AI search in Snapchat
The integration will embed Perplexityâs AIâpowered answer engine into Snapchatâs chat and search features.
Revenue stemming from the deal is expected to begin showing up in Snapâs results in 2026.
Snapchatâs user base exceeds 940âŻmillion monthly active users, giving Perplexity massive scale.
Snapâs Q3âŻ2025 results coincided with the announcement: $1.51âŻbillion revenue (+10âŻ%âŻYoY) and a net loss trimmed to $104âŻmillion.
Why it matters:
This deal signals a new frontier where social apps become search platforms powered by AI. For Snap the move transforms it into an information destination; for Perplexity itâs a massive distribution boost against bigâtech rivals.
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MORE AI & TECH NEWS
OpenAI launched IndQA, a new benchmark to evaluate AIâs cultural and linguistic understanding across 12 Indian languages and 10 knowledge domains, using reasoning-heavy questions crafted by experts.
Google DeepMind introduced ForestCast, an AI tool that predicts deforestation risk using satellite imagery to help governments and communities take preventive action.
Google Cloud upgraded Agent Builder with faster deployment tools, advanced observability, tighter security, and smarter context handlingâaiming to stay ahead in the AI agent race.
Tinder is testing Chemistry, an AI feature that uses your answers and photos to improve match suggestions. However, privacy concerns over camera roll access and subscriber drop-offs persist.
Google Chrome added a new AI Mode button on mobile, making advanced search easier across 160 countries and multiple languages for both iOS and Android users.
OpenAI and SoftBank formed a 50-50 JV in Japan to distribute AI tools. Critics question the financial model, as SoftBank is also its first clientâcreating a âcircularâ money loop.
Google identified a new VBScript malware named PROMPTFLUX that uses Gemini AI to rewrite itself hourly, enabling real-time evasion and marking a shift in how AI is weaponized in cyberattacks
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